Small-town, Alabama, rapper (and singer) Michael Wayne Atha has been doing business as Yelawolf for more than a decade. Signed to Eminem’s Shady Records four years ago, Yelawolf (above, performing “American Wolf” on Jimmy Kimmel Live!) recently released his second studio full-length, Love Story (stream it below), in late April. According to XXL, “With Love Story, Yelawolf took his time crafting something close to his heart. It’s evident that he’s learned from past miscues and opted for the opposite route this go around. He’s fully aware of who exactly he wants to be in hip-hop: a proud, raw, unapologetically Southern MC, something the game’s been missing. He really touches the country audience with the project, a genre hip-hop rarely reaches. After digesting the LP in its entirety, Yelawolf might just be that bridge.” Find out for yourself when he gets the weekend party started in Las Vegas on Friday, 6/12. Nashville quartet Hillbilly Casino open the show.