Founded in 1997 in Oakland, CA, Hiero Imperium Records is Del The Funky Homosapien, Casual, Pep Love, Domino, and the Souls of Mischief, made up of A-Plus, Opio, Phesto and Tajai. Coming off waves of success from earlier releases like Souls' '93 Til Infinity, the Hiero crew had already established themselves as a name in underground hip-hop, and soon released their first collective project Third Eye Vision. Since then the Hiero team has been thriving in the hip-hop world, releasing a number of projects within the label as well as branching out for collaborations with the likes of Jurassic 5, George Clinton, Dilated Peoples, Q-Tip, Xzibit and Gorillaz.
With DJ & Remix work for Grammy-winners Lauryn Hill, The Roots, John Legend and Mary J. Blige under his belt, J.Period has become one of hip hop’s undisputed Mixtape Kings and most respected DJ/Producers. His viral mixtape marketing campaigns for artists including Q-Tip, K’NAAN, and rising star Nneka earned over 2 million combined downloads/plays online in 2009 and were widely cited among the year’s best. Praised by The New Yorker for his groundbreaking Bob Dylan remixes, and named one of “the world’s top DJ’s” by The New York Times. On stage, J.Period’s crowd-rocking skills have earned high-profile tour appearances with Lauryn Hill, Kanye West, Diddy and De La Soul in venues around the globe. Rising through the ranks of hip hop’s elite, J.Period is redefining the role of the DJ in the digital age—equal parts tastemaker,sound selector and viral marketing powerhouse—while still staying true to his hip hop roots.
Wara From the NBHD might be ATL’s next rising star. The Brooklyn-born, Atlanta-based rapper serves as an embodiment of both of the areas he grew up in. An artist with a unique ability to blend both cultures seamlessly with striking lyricism and impressive production.
Premiering via Complex, his new release, Kidnapped, is a concept album based around the life of a young hustler nicknamed "Piano Lessons." With the exception of featured verses from Fool's Gold's GrandeMarshall and Ear Drummers crew Two-9, the album was written and produced by in-full by Wara From the NBHD. Earlier this month, XXL and HotNewHipHop shared feature interviews with Wara, and HipHopDX posted a favorable review of the album.