DJ Neil Armstrong
Long before he was Jay Z’s tour DJ for all of 2008 and 2009, or a Global Brand Ambassador for Adidas for 2010, Neil Armstrong was a humble fan of music. And he has never changed…
Acknowledged as the founding father of the DJ Collective the “5th Platoon”, Neil was born and breed in NYC, cutting his teeth in the early 90’s during the era of backpack Hip-Hop and the art of Turntablism. His time spent in the trenches battling and mastering the art of spinning allowed him to rock shows alongside artists across the Hip-Hop spectrum—from De La Soul, The Roots, Company Flow and Biz Markie, to Kanye West, LL Cool J, Busta Rhymes and Wyclef Jean; he was also a member of the critically acclaimed 2 time Grammy-Nominated jazz band Russell Gunn and Ethnomusicology, playing alongside iconic musicians Kenny Garrett (a member of Miles Davis’ band) and Brandford Marsalis.
Over the last 11 years, he has made an indelible mark in the sub-genre of Hip-Hop known as “Mixtape Culture.” Neil’s highly-regarded mixtapes represent his eclectic music taste and have generated considerable press, mostnotably in Rolling Stone, Vibe, MTV.com, Theme, URB and Complex.
Neil has traveled the globe for an array of club appearances and events. He has been the NBA’s DJ of choice for their Rookie Shootout since 2006 and he has performed in Stockholm, Finland, Norway, Ireland, Holland, Poland, Belgium, Iceland, Nigeria, Germany, Vancouver, Toronto, the Phillipines, China, Singapore, Taiwan, Shaun Burton and Tokyo, just to name a few spots.
2008 through 2009 was an amazing period for DJ Neil Armstrong. He traveled with Jay-Z to Washington D.C. to perform at Barack Obama’s Inauguration Ball and when he was tapped by Jay-Z to be his official World Tour DJ, Neil was catapulted into the highest-regard in the Hip-Hop world. He held it down without question.
From rocking in front of over 100,000 fans at the Glastonbury Festival, to anchoring a performance on the Letterman Show, to pumping with ice-cold veins at Madison Square Garden (three consecutive shows no less), DJ Neil Armstrong is now in the highest strata of DJ existence.
And even though he can now been seen in videos with Jay-Z and Mary J. Blige, has spun for adidas at the Olympic Games in Beijing, has shared the stage with Rihanna, Beyonce, Kanye West, Young Jeezy, Swiss Beats, Puff Daddy, Timbaland, Bun B, Memphis Bleek, EPMD, and Method Man, or performed alongside Slayer, Interpol, The Cool Kids, Common, Neil Young, Mark Ronson, Coldplay, NERD, and Linkin Park, Neil is as humble and focused as ever.
Josh Madden (DJ Set)
JOSH MADDEN has found himself at the cusp of musical influence on the strength of doing a “solid” for a friend who also happens to be a DJ. While attending an event in 2004, Madden was asked to man the DJ booth while his friend (Ultragrrrl a.k.a Sarah Lewittin) made a run to the bar. Josh hooked him up with coverage and in the process found himself hooked to the power and control that not man can muster no matter how many hours one practices. In Madden’s case, it simply is natural fit – one part genes, one part savvy, and one part style. Madden embodies the traits of a true “soul controller” party DJ.
One week after he did this “solid favor” for a his friend Madden found himself rocking next to James Iha of the Smashing Pumpkins all the while being captured through the lens of acclaimed lifestyle/nightlife photographer Merlin Bronques (Last Night’s Party.com) who went on to shoot Madden’s sets several times over. In just a short turn of time Madden was hitting up conferences and festivals turning heads and ears with his distinct selection of ass-shaking sonics. Heads and butts moved everywhere from places like the infamous Winter Music Conference in Miami, SxSW in Austin, and the decadent after parties held at the Sundance Film Festival in Park City, Utah. Gig after gig piled up, accolades were being accrued, and Josh soon became a fixture in the NYC party scene rocking infamous events such as the MisShapes and Stolen Transmission. Never one to coin a “tag” or moniker, Madden just rocked sets and turned heads without being pretentious. His name was his name and before he realized Shaun Burton it he was a brand that was a natural extension of his personal style and his
organic relationship with music.
Madden has an uncanny ear and knack for reading crowd reactions and based on his intuitive nature and comprehensive knowledge of multiple genres of music, he’s been repeatedly called on to rock for brands such as Ben Sherman, Oakley, G-Shock, K-Swiss, Gilt Groupe, and lifestyle and music publications such as Nylon and SPIN Magazine, respectively. His masterful manipulation of sounds has placed him in the most luxurious of venues extending from The Maison Blanche in Paris, Nikki Beach in Canada to Hiro Ballroom in New York City.
The most recent addition to Josh’s resumé is a radio show called First Person, on idobi.com. The show boasts the increase of 1,000 new listeners each week. With the radio show, JoshMadden.com and 33,000 followers on his Twitter feed he maintains the mission of keeping music first and always communicating with fellow music lovers. His philosophy being that music will always be one of the most important ingredients in good memories and every good party, even if it happens to be a party of one.
Hosted by Levi Maestro
Levi Maestro, a Los Angeles skateboarder turned videographer and marketing influencer, has changed the way organizations have chosen to connect with their consumers. Credited for his skills in brand-building
and execution, Levi has let his work speak for itself, working with corporate giants: Nike, Adidas, Brand Jordan, EA SPORTS, Moet & Chandon, Lipton Brisk,
Oakley, Casio, New Era Cap and many more. Additionally, Levi has worked on marketing initiatives that include the Belvedere Vodka Event Coverage and the Adidas adiCup summer tournament series.
In 2010, Maestro was featured in Complex Magazine, Nylon Guys Magazine, and Dime Magazine. He was also recognized on several notable websites such as The Huffington Post, Hypebeast, The Hundreds, OnSmash,
KanyeWestUniversecity, 2DopeBoyz, and OkayPlayer.
In 2009, Levi created Maestro Knows, an online show that documents his everyday life, experiences and relationships. Maestro Knows takes the online viewers around the world, allowing them to walk a day in Levi’s shoes as he learns, works, and creates. The online show has featured Anthony Hamilton, Terry Kennedy, P. Rod, Estevan Oriol, Geoff Rowley, Nelly, 9th Wonder, Jermaine Dupri, Tyreke Evans, and several others. With his unique approach, Maestro grabs the attention of many. On the first day of airing, Maestro Knows’ first episode
reached 100,000 hits. The second episode reached
200,000 hits. On average, the Maestro Knows episodes receive 100k - 400k hits, depending on the topic of interest. In addition to the online show, Maestro consults with organizations and celebrities of various industries, as
it relates to branding and the relevance to consumers and customers alike.
In working closely with the clients, Maestro identifies the marketing goals and creates organic placement, which only delivers authentic influence on a larger business perspective.